{"id":10164,"date":"2019-10-28T12:32:26","date_gmt":"2019-10-28T12:32:26","guid":{"rendered":"https:\/\/www.montreal-realestate.ca\/english\/?p=10164"},"modified":"2019-11-04T14:06:02","modified_gmt":"2019-11-04T14:06:02","slug":"dont-take-yourself-out-of-the-game-with-a-high-asking-price","status":"publish","type":"post","link":"https:\/\/www.montreal-realestate.ca\/english\/dont-take-yourself-out-of-the-game-with-a-high-asking-price\/","title":{"rendered":"Don\u2019t take yourself out of the game with a high asking price"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;0px|||||&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; min_height=&#8221;408px&#8221; custom_padding=&#8221;||0px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.29.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; min_height=&#8221;493px&#8221; custom_padding=&#8221;||0px|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;]<\/p>\n<h1 class=\"entry-title\">Don\u2019t take yourself out of the game with a high asking price<\/h1>\n<p>By Jennifer Lynn Walker<\/p>\n<p>A lot of sellers have the misconception that it\u2019s a good idea to price their homes according to the listings they see of similar properties. But these sellers aren\u2019t privy to the actual selling price of the property. With expectations that are higher than actual market value, they can end up taking themselves completely out of the sales game with a high asking price.<\/p>\n<p>Over-inflating the price of your property can lose you a significant number of buyers from the get-go. In the end, your house can end up being benched, going stale on the market as your potential buyers wonder what\u2019s wrong with it.<\/p>\n<p>Most listing prices are not the actual market value<\/p>\n<p>A lot of sellers misinterpret the facts. They look at their neighbour\u2019s house that is active on the market and the one down the street. But these figures tell you only one thing: what the owners want for their house. They aren\u2019t necessarily in the right ballpark to attract buyers.<\/p>\n<p>To accurately find out if you are pricing your home correctly you need to get in touch with a real estate broker. They have the correct figures and the experience to accurately find out which homes sold for what prices in your area. These facts will help when you negotiate with a prospect because you\u2019ll know where you stand.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;0px|0px|45px|0px|false|false&#8221; _i=&#8221;1&#8243; _address=&#8221;0.1&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.1.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.29.3&#8243; z_index_tablet=&#8221;500&#8243; _i=&#8221;0&#8243; _address=&#8221;0.1.0.0&#8243;]<\/p>\n<p style=\"text-align: center;\">\u00a0<strong style=\"color: #333333; font-size: 30px; text-align: center;\"><span style=\"color: #000000;\">Planning on buying?<\/span><\/strong><\/p>\n<p style=\"text-align: center;\">\n<h3 style=\"text-align: center;\"><span style=\"color: #000000;\">Did you know working with a real estate broker is free?<\/span><\/h3>\n<h3 style=\"text-align: center;\"><\/h3>\n<h3 style=\"text-align: center;\"><span style=\"color: #000000;\">Protect yourself, save time and avoid pitfalls.\u00a0<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;3.21.4&#8243; text_orientation=&#8221;center&#8221; _i=&#8221;1&#8243; _address=&#8221;0.1.0.1&#8243;]<a class=\"maxbutton-2 maxbutton maxbutton-start-your-search-today popmake-ready-to-start-your-property-search\" href=\"javascript:void(0);\"><span class='mb-text'>Start the search today<\/span><\/a>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;0.1.1&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.29.3&#8243; z_index_tablet=&#8221;500&#8243; _i=&#8221;0&#8243; _address=&#8221;0.1.1.0&#8243;]<\/p>\n<p style=\"text-align: center;\">\u00a0<strong style=\"color: #333333; font-size: 30px; text-align: center;\"><span style=\"color: #000000;\">Selling your house?<\/span><\/strong><\/p>\n<p style=\"text-align: center;\">\n<h3 style=\"text-align: center;\"><span style=\"color: #000000;\">A full customized selling package, from A to Z<\/span><\/h3>\n<h3 style=\"text-align: center;\"><\/h3>\n<h3 style=\"text-align: center;\"><span style=\"color: #000000;\">Making sure that it\u2019s done properly is a must.\u00a0<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;3.21.4&#8243; text_orientation=&#8221;center&#8221; _i=&#8221;1&#8243; _address=&#8221;0.1.1.1&#8243;]<a class=\"maxbutton-3 maxbutton maxbutton-contact-me-today popmake-selling-your-house\" href=\"javascript:void(0);\"><span class='mb-text'>Contact me today<\/span><\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.29.3&#8243; _i=&#8221;2&#8243; _address=&#8221;0.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.29.3&#8243; _i=&#8221;0&#8243; _address=&#8221;0.2.0&#8243;][et_pb_text _builder_version=&#8221;3.29.3&#8243; _i=&#8221;0&#8243; _address=&#8221;0.2.0.0&#8243;]<\/p>\n<h1 class=\"entry-title\">Don\u2019t take yourself out of the game with a high asking price<\/h1>\n<p>An effective real estate broker can be a helpful coach, presenting you with a sold analysis of the market in your neighbourhood. In a perfect world, you\u2019ll list the property a bit higher than the recommended value. This will attract the largest number of buyers without undercutting the value of the home.<\/p>\n<p>Properly priced properties sell much more successfully<\/p>\n<p>Most buyers and brokers search within their price point. If you are slightly over, you won\u2019t show up at all in their search results. Even if you do, many buyers don\u2019t want to insult a seller with a low price, so most won\u2019t make an offer at all.<\/p>\n<p>Having a property sit on the market will cost you. A couple of months and the mortgage, heating costs, taxes, and other expenses add up.<\/p>\n<p>But the biggest cost is the mindset of the buyer. When a property doesn\u2019t sell, buyers start to wonder why.<\/p>\n<p>When you play it right and price properly, you are much more likely to sell close to the asking price or even create a buzz, attracting multiple offers and possibly selling for more than you asked \u2014 particularly in a strong seller\u2019s market like the one we are in now.<\/p>\n<p>Buyers these days are very savvy. Either through their web browsing, property visits, or with the help of a real estate broker, people understand the market value of properties in their ideal neighborhoods.<\/p>\n<p>So when you are selling a property, it\u2019s well worth the time and money to get professional help with your pricing strategy and stay in the game.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; min_height=&#8221;155px&#8221; custom_margin=&#8221;|auto|48px|auto||&#8221; _i=&#8221;3&#8243; _address=&#8221;0.3&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.3.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;0.3.0.0&#8243;]&nbsp;<\/p>\n<p>This article was featured in:<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;0.3.1&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.montreal-realestate.ca\/english\/wp-content\/uploads\/2018\/11\/The-Suburban-1.png&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; _i=&#8221;0&#8243; _address=&#8221;0.3.1.0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;0|0px|29px|0px|false|false&#8221; _i=&#8221;4&#8243; _address=&#8221;0.4&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.4.0&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.montreal-realestate.ca\/english\/wp-content\/uploads\/2018\/09\/Jennifer-Lynn-Walker-Image.png&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; max_width=&#8221;66%&#8221; custom_margin=&#8221;15px||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.4.0.0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;0.4.1&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;25px&#8221; header_4_font=&#8221;Alegreya||on||||||&#8221; header_4_text_color=&#8221;#aaaaaa&#8221; header_4_font_size=&#8221;25px&#8221; header_5_font=&#8221;||||||||&#8221; header_5_text_color=&#8221;#e02b20&#8243; header_6_font=&#8221;||||||||&#8221; header_6_text_color=&#8221;#e02b20&#8243; custom_margin=&#8221;45px|||&#8221; animation_style=&#8221;slide&#8221; animation_delay=&#8221;400ms&#8221; animation_starting_opacity=&#8221;100%&#8221; _i=&#8221;0&#8243; _address=&#8221;0.4.1.0&#8243;]<\/p>\n<h1>MEET JENN<\/h1>\n<h4>Real Estate Broker &amp; Educator<\/h4>\n<p style=\"text-align: left;\"><em>Jennifer Lynn Walker has specialized in buying and selling both residential and multiplex properties since 2003. She&#8217;s built a strong network of specialist, to give her clients a seamless experience throughout the real estate journey. Founder of\u00a0Montreal Real Estate Investor\u2019s Group, and Jolly Green Homes.\u00a0\u00a0<\/em><strong><a href=\"https:\/\/www.montreal-realestate.ca\/english\/meet-jenn\">How can I help you today?<\/a><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t take yourself out of the game with a high asking price By Jennifer Lynn Walker A lot of sellers have the misconception that it\u2019s a good idea to price their homes according to the listings they see of similar properties. But these sellers aren\u2019t privy to the actual selling price of the property. With [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"By Jennifer Lynn Walker \r\n\r\nA lot of sellers have the misconception that it\u2019s a good idea to price their homes according to the listings they see of similar properties. But these sellers aren\u2019t privy to the actual selling price of the property. With expectations that are higher than actual market value, they can end up taking themselves completely out of the sales game.\r\n\r\nOverinflating the price of your property can lose you a significant number of buyers from the get-go. In the end, your house can end up being benched, going stale on the market as your potential buyers wonder what\u2019s wrong with it.\r\n\r\nMost listing prices are not the actual market value\r\n\r\nA lot of sellers misinterpret the facts. They look at their neighbour\u2019s house that is active on the market and the one down the street. But these figures tell you only one thing: what the owners want for their house. They aren\u2019t necessarily in the right ballpark to attract buyers.\r\n\r\nTo accurately find out if you are pricing your home correctly you need to get in touch with a real estate broker. They have the correct figures and the experience to accurately find out which homes sold for what prices in your area. These facts will help when you negotiate with a prospect because you\u2019ll know where you stand.\r\n\r\nAn effective real estate broker can be a helpful coach, presenting you with a sold analysis of the market in your neighbourhood. In a perfect world, you\u2019ll list the property a bit higher than the recommended value. This will attract the largest number of buyers without undercutting the value of the home.\r\n\r\nProperly priced properties sell much more successfully\r\n\r\nMost buyers and brokers search within their price point. If you are slightly over, you won\u2019t show up at all in their search results. Even if you do, many buyers don\u2019t want to insult a seller with a low price, so most won\u2019t make an offer at all. \r\n\r\nHaving a property sit on the market will cost you. A couple of months and the mortgage, heating costs, taxes, and other expenses add up. \r\n\r\nBut the biggest cost is the mindset of the buyer. When a property doesn\u2019t sell, buyers start to wonder why. \r\n\r\nWhen you play it right and price properly, you are much more likely to sell close to the asking price or even create a buzz, attracting multiple offers and possibly selling for more than you asked \u2014 particularly in a strong seller\u2019s market like the one we are in now.\r\n\r\nBuyers these days are very savvy. Either through their web browsing, property visits, or with the help of a real estate broker, people understand the market value of properties in their ideal neighborhoods. \r\n\r\nSo when you are selling a property, it\u2019s well worth the time and money to get professional help with your pricing strategy and stay in the game.","_et_gb_content_width":"","sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[40,3],"tags":[59,58],"class_list":["post-10164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling","category-realtors","tag-real-estate-pricing","tag-seller"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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