{"id":167,"date":"2006-10-19T10:22:36","date_gmt":"2006-10-19T10:22:36","guid":{"rendered":"http:\/\/www.montreal-realestate.ca\/english\/?p=167"},"modified":"2019-04-01T16:45:09","modified_gmt":"2019-04-01T16:45:09","slug":"the-benefits-of-pricing-your-home-correctly","status":"publish","type":"post","link":"https:\/\/www.montreal-realestate.ca\/english\/the-benefits-of-pricing-your-home-correctly\/","title":{"rendered":"The benefits of pricing your home correctly"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;12px|0px|54px|0px|false|false&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.0.48&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0|0px|27px|0px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.21.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p>by Jennifer Lynn Walker<\/p>\n<h1>Why is it that we need to price our homes correctly?<\/h1>\n<p>It&#8217;s important to find the perfect price for a home that will be going on the market for sale.\u00a0<!--more-->For an agent\/real estate broker&#8217;s are trained in finding that right price. Real estate markets fluctuate up and down. No one can know of a certain selling price in advance, however by doing the right research, you can be assured the best price and profit in your pocket.<\/p>\n<p><!-- ~~ads~~ --> A realtor will do a Comparative Market Analysis (CMA). By analyzing sold properties, active competition, and the market statistics, this will give a clear picture of the value of your home and what it should be listed at.\u00a0\u00a0The price is backed by evidence that makes perfect sense why that house is the price it is.<\/p>\n<p>Buyers these days are very savvy. On their own with Internet or with a real estate broker, after visiting many properties, they begin to understand the market value. It&#8217;s not unusual for buyers to give me a high-eye-browed look, \u201cwhat are these sellers thinking?\u201d Knowing that the house is over-priced.<\/p>\n<p>Sellers become emotionally attached to their home. There are many times when I present them with a selling price and they are insulted and become defensive. They\u2019ve put their life into their home; their kids grew up there.<\/p>\n<h3><span style=\"color: #000000;\">What sellers are usually thinking\u00a0<\/span><\/h3>\n<ul>\n<li>I have to re-coup my money that I put into renovations<\/li>\n<li>I\u2019ve lived in my house for years and it\u2019s the best house around<\/li>\n<li>My neighbour who has the exact same place has their place up for much more then what you\u2019re suggesting (and it\u2019s still on the market\u2026hmmmm)<\/li>\n<\/ul>\n<p>I understand. However the buyer, even if they fall in love with the place is rarely going to pay more then what they think it\u2019s worth. They are most times thinking, \u201cre-sale value\u201d and \u201cgetting their bang for their buck\u201d.\u00a0<\/p>\n<p>Statistically speaking, homes sell at a higher price when they start at fair market value. When they are overpriced, they may still get all the buyers, however the house sits on the market. After months gone by, the house price drops and then the buyers think, \u201cwhat\u2019s wrong with the place\u201d and \u201cI\u2019m going to low ball the price because they must really be ready to sell and desperate.\u201d<span style=\"font-size: 14px;\"><\/span><\/p>\n<p><a href=\"tel:514-402-8444\"><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding=&#8221;0|0px|29px|0px|false|false&#8221; _builder_version=&#8221;3.3.1&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_image src=&#8221;https:\/\/www.montreal-realestate.ca\/english\/wp-content\/uploads\/2018\/09\/Jennifer-Lynn-Walker-Image.png&#8221; _builder_version=&#8221;3.17&#8243; max_width=&#8221;66%&#8221; custom_margin=&#8221;15px||&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text _builder_version=&#8221;3.8&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;25px&#8221; header_4_font=&#8221;Alegreya||on||||||&#8221; header_4_text_color=&#8221;#aaaaaa&#8221; header_4_font_size=&#8221;25px&#8221; header_5_font=&#8221;||||||||&#8221; header_5_text_color=&#8221;#e02b20&#8243; header_6_font=&#8221;||||||||&#8221; header_6_text_color=&#8221;#e02b20&#8243; custom_margin=&#8221;45px|||&#8221; animation_style=&#8221;slide&#8221; animation_delay=&#8221;400ms&#8221; animation_starting_opacity=&#8221;100%&#8221;]<\/p>\n<h1>MEET JENN<\/h1>\n<h4>Real Estate Broker &amp; Educator<\/h4>\n<p style=\"text-align: left;\"><em>Jennifer Lynn Walker has specialized in buying and selling both residential and multiplex properties since 2003. She&#8217;s built a strong network of specialist, to give her clients a seamless experience throughout the real estate journey. Founder of\u00a0Montreal Real Estate Investor\u2019s Group, and Jolly Green Homes.\u00a0\u00a0<\/em><strong><a href=\"https:\/\/www.montreal-realestate.ca\/english\/meet-jenn\">How can I help you today?<\/a><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Jennifer Lynn Walker Why is it that we need to price our homes correctly? It&#8217;s important to find the perfect price for a home that will be going on the market for sale.\u00a0For an agent\/real estate broker&#8217;s are trained in finding that right price. Real estate markets fluctuate up and down. No one can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Why is it that we need to price our homes correctly?\r\nYou would think it would be easy to come up with a perfect price for a home that will be going on the market for sale.<!--more-->For an agent, it usually is easy. Real estate markets fluctuate up and down. No one can be assured of a certain selling price in advance.\r\n\r\n<!-- ~~ads~~ --> A realtor will do a Comparative Market Analysis (CMA) and come up with a price that will bring the buyers. The price is usually a bit higher then fair market price (room for negotiating), and is backed by evidence that makes perfect sense why that house is the price it is.\r\n\r\nBuyers these days are very savvy. On their own with Internet or with an agent, after visiting a bunch of homes, they know what a house price should be. They get a feel of the value of what you are getting and the price range it should be in. Many times I\u2019ve been with buyers and right away after walking into a place that is over priced, I get the high-eye-browed look, \u201cwhat are these sellers thinking?\u201d\r\n\r\nWhat sellers are usually thinking is:\r\n<ul>\r\n \t<li>I have to re-coup my money that I put into renovations<\/li>\r\n \t<li>I\u2019ve lived in my house for years and it\u2019s the best house around<\/li>\r\n \t<li>My neighbour who has the exact same place has their place up for much more then what you\u2019re suggesting (and it\u2019s still on the market\u2026hmmmm)<\/li>\r\n<\/ul>\r\nSellers become emotionally attached to their home. There are many times when I present them with a selling price and they are insulted and become defensive. They\u2019ve put their life into their home; their kids grew up there\u2026\r\n\r\nI understand. However the buyer, even if they fall in love with the place is rarely going to pay more then it\u2019s worth. They are most times thinking, \u201cre-sale value\u201d and \u201cgetting their bang for their buck\u201d. Besides we are in a market now with more homes for sale then buyers. Buyers are taking their time picking and choosing.\r\n\r\nStatistically speaking homes sell at a higher price when they start at fair market value. When they are overpriced, they may still get all the buyers, however the house sits on the market. After months gone by, the house price drops and then the buyers think, \u201cwhat\u2019s wrong with the place\u201d and \u201cI\u2019m going to low ball the price because they must really be ready to sell and desperate.\u201d\r\n\r\nSo why is it that we need to price our homes correctly? To sell it quickly and get the best price possible.\r\n<a href=\"http:\/\/ui.constantcontact.com\/sa\/fp.jsp?plat=i&amp;p=f&amp;m=jix8ysbab\"><u>Send Page To a Friend<\/u><\/a>\r\n<!-- END: Constant Contact HTML for Send Page to Friend -->\r\n\r\nI wrote this article because I love real estate. If you would you like me to work for you, call me <a href=\"tel:514-402-8444\">514-402-8444<\/a> or <a href=\"mailto:jenn@montreal-realestate.ca\"><u>EMAIL ME<\/u><\/a>!","_et_gb_content_width":"","sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The benefits of pricing your home correctly - Montreal Real Estate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.montreal-realestate.ca\/english\/the-benefits-of-pricing-your-home-correctly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The benefits of pricing your home correctly - Montreal Real Estate\" \/>\n<meta property=\"og:description\" content=\"by Jennifer Lynn Walker Why is it that we need to price our homes correctly? It&#039;s important to find the perfect price for a home that will be going on the market for sale.\u00a0For an agent\/real estate broker&#039;s are trained in finding that right price. Real estate markets fluctuate up and down. 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